Liberty Tax Launches Ad Campaign with Focus on Services to Customer

 

Press Information
For Immediate Release
January 13, 2010

 

CONTACT: Martha O’Gorman
Chief Marketing Officer
(800) 790-3863 ext. 8022
martha.ogorman@libtax.com

Liberty Tax Launches Ad Campaign with Focus on Services to Customers: “It’s Time to Change Your Tax Preparer”

(Virginia Beach, VA) As many as 2.2 million American taxpayers are overpaying their taxes by overlooking deductions and tax breaks, according to a General Accounting Office survey. Sadly, the majority of these are middle-class workers whose incomes fall between $25, 000 and $50,000. With new tax changes, often comes confusion, with that thought in mind, Liberty Tax has developed its 2010 ad campaign to focus on its professional services and reasons why it many be time to change your tax preparer to Liberty Tax.

The humorous campaign features radio, TV, print and online collateral elements that highlight some of Liberty’s more competitive core competencies, as they are expressed through the thoughts and opinions of a “future generation” of tax payers.

Since its inception in 1997, Liberty Tax has avoided “hidden fees” and offered customer service initiatives that other companies roll into their fees. Tax advice is free to customers, and Liberty Tax offers free audit representation even for years that customer may not have chosen Liberty. The company has never charged “sitting fees.” Liberty’s goal is to spend the time with its customers to arrive at every deduction, credit and tax advantage possible.

Do-it yourselfers can opt to have their self-prepared returns checked over for no charge at any Liberty Tax. In addition, Liberty Tax offers an online alternative with its enhanced eSmartTax. eSmartTax now offers simpler navigation and new tax and technical support features such as a searchable Help Center and live chat.

“Some taxpayers may make the same errors year after year, and can turn that around by amending returns for three prior years,” said John Hewitt, CEO of Liberty Tax. “We want to provide free advice and tax education so that when it’s time to change your tax preparer, there’s confidence in choosing Liberty Tax. If an error is made in the preparation of the customer’s return that results in a cost of interest or penalty,” Hewitt continued. “We will pay that interest and penalty.”


About Liberty Tax Service

Liberty Tax Service is the fastest growing retail tax preparation company in the industry’s history.  Founded in 1997 by CEO John T. Hewitt, a pioneer in the tax industry, Liberty Tax Service has prepared over 7,000,000 individual income tax returns.  With 41 years of tax industry experience, Hewitt stands as the most experienced CEO in the tax preparation business, having also founded Jackson Hewitt Tax Service (NYSE:JTX). 

Liberty Tax Service provides computerized income tax preparation, electronic filing, refund loans, and online filing through eSmart Tax.  Each office offers customers audit assistance, a money back guarantee, and free tax return checking.  The Liberty Tax Service franchise opportunity is #9 on the fastest growing franchises list of the 2010 Entrepreneur “Franchise 500.” 

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Liberty Tax Service CEO John Hewitt is available for interview. Contact Martha O’Gorman, LTSChief Marketing Officer at (800) 790-3863 ext. 8022 or martha.ogorman@libtax.com.