Since 2021, the NCAA has allowed student athletes the opportunity to benefit from their Name, Image, and Likeness (NIL) without jeopardizing their NCAA eligibility. That's why we're providing free resources to help students understand the impact of receiving NIL payments.

Student athletes can gain income through NIL in a number of different ways. They can profit off endorsements, apparel sales, corporate partnerships, charitable appearances, teaching camps, and starting their own businesses. They can also be paid for developing their own merchandise, promoting products or services, and appearing at events due to their personal celebrity. “NIL rights” allow college athletes to profit from sponsorship deals, autograph fees, social media, promotional appearances, and marketing their own brands. Social media and brand endorsement deals are the most popular revenue source for college athletes.

Taxes can be difficult if you choose to file alone, or with the wrong partner. At Liberty Tax, we're committed to building long-term relationships with our clients across the country. Get answers to common questions below, and contact us if you need any additional information.